HOW TO USE:
Access the tool via Google Ads, enter a topic or URL, and get a list of keyword ideas along with search volume and competition data.
Why this tool?
These tools are free, beginner-friendly and provide a strong foundation to build your digital marketing skills on. With these, you can analyze performance, create engaging content, and effectively optimize your campaigns.
1 . CANVA :
Graphix Is a Design Tool For Creating Stunning Social Media Posts And Digital Marketing. It Requires Graphic Design Skills And High-Quality Images And It Offers Lots Of Templates, Fonts, And Designs To Get You Started. Canva is an online design tool that is simple and professional which makes creating designs that much easier. Team members can also collaborate and work on multiple designs simultaneously. The free version is very useful and has a lot of features.Canva has thousands of free templates available for every design like fonts, icons, images etc. which make the design look good.
Where is canva used?
Social medium marketing: Designing Instagram posts, Facebook banners, Twitter graphics, and Stories.
Business Requirements: For creating logos, business cards, presentations, flyers, and email headers.
Individual Projects: Invitations, Photo Collages, CVs and Custom Gifts.
Educational Objective: Create for teachers and students worksheets, infographics, and slideshows.
2 GOOGLE ANALYTICS:
These Tools Track And Analyze Website Traffic And User Behavior, Which Helps Beginners Understand Which Pages Are Performing Best, Where Traffic Is Coming From, And What Areas Need Improvement. Google Analytics is a free web analytics service that tracks activities on a website or app and gives you valuable information about your website or blog visitors This tool can tell you how long visitors stay on your website, which pages they visit, and age, location, language. And you can know which page’s content needs improvement. It can design personalized content campaigns for the audience by understanding their behavior. You can also create customer reports as per your requirements, where you can get specific data
Why use Google analytics?
FREE TOOLS: Google Analytics is a completely free service that gives you in-depth information.
Helps in improving website performance: You get a chance to understand the performance of your website and can optimize your marketing strategies.
Data-Driven Decision Making: By basing marketing decisions on insights and data, you can achieve better results.
3 MAILCHIMP:
Email Marketing Is One Of The Most Effective Ways To Connect With Your Audience. Design And Send Follow-Up Emails Without Spending A Dime To Build And Nurture Your Email List.Marketing platform that helps businesses connect, build relationships, and is designed for advanced users with tools for analytics . You can design professional emails using templates and manage segments for contacts such that it’s easy to run personalized campaigns.It is perfect for small businesses and startups looking for a budget-friendly solution and its easy and intuitive interface helps in growing the customer subscriber base.You can get started by creating a free account there.
Why Use MailChimp?
user friendly: Simple drag-and-drop interface with which even beginners can easily create email campaigns.
Affordable Schemes: Mailchimp also has a free plan available that offers basic email marketing features. Paid plans are scalable and can be upgraded to suit your growing business.
Comprehensive Features: In addition to email marketing, features like automation, analytics, social media ads, and landing pages are also available.
Integration with E-Commerce: If you have an ecommerce business, Mailchimp’s ecommerce integration features are quite useful, including sending product recommendations, cart abandonment emails, and transactional emails.
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